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Restaurant marketing ideas and trends


Vaccinated? Panera wants to give you a free bagel

The fast-casual chain is offering inoculated customers some free carbs early next month to incentivize the COVID shots.


McDonald’s will finally kick off its loyalty program

MyMcDonald’s Rewards will be available on July 8 as the chain seeks to join companies like Starbucks and Dunkin' in marketing directly to consumers.

Crowder previously served as the burger chain’s vice president of marketing from 2014 to 2018.

The fast casual’s new Rewards Exchange allows customers to redeem points for guacamole, drinks and even branded merchandise, instead of just burritos and bowls.

Ellis comes to the chains after leading marketing at Uncle Julio’s.

The brand was recast after its sale in mid-2017. Those changes proved fortunate when dining rooms were closed and off-premise was the only sales channel left.

The former Coca-Cola executive will be responsible for developing strategies that build the company’s position in the coffee business.

The burger chain plans to expand the concept into more than 200 of its restaurants by the end of the year.

How can operators guarantee customers will want to come back post-pandemic? There are a few things to consider.

Keyia Yalcin of Fishnet enlisted 10 other Black-owned restaurants in her city to mount a major promotion to mark Emancipation Day.

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