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Marketing

Restaurant marketing ideas and trends

Marketing

Wingstop gets saucy with a pop-up bar called Bar Tender

 By Heather Lalley on Apr. 08, 2025

Marketing Bites: The fast-casual wing chain known for bold flavors and bold marketing stunts is opening a two-night-only bar in Brooklyn featuring DJs, a Sauce & Toss station and, of course, plenty of chicken tenders.

Marketing

Restaurants go easy on the fooling this April 1

 By Heather Lalley on Apr. 01, 2025

Marketing Bites: With one fast-food chain admitting “trust issues are real,” this year’s April Fools’ Day pranks are on the mild side.

Marketing

Jersey Mike's has a sponsorship deal with the NFL

By Jonathan Maze on Mar. 31, 2025

The fast-food sandwich chain has a deal with the National Football League, just months after it completed its sale to the private-equity firm Blackstone.

Marketing

California Pizza Kitchen hopes a fake rebrand will get people talking

By Joe Guszkowski on Mar. 27, 2025

The casual-dining chain created some buzz this week by unveiling a bold new look, only to reverse course with the help of actress and superfan Busy Philipps.

Marketing

Restaurants jump through hoops to lure March Madness fans

By Patricia Cobe on Mar. 26, 2025

College basketball fever goes beyond sports bars and wing joints this year, as steakhouses, pizza chains and Asian concepts compete to score big.

Marketing

McDonald's McValue menu appeals to the already loyal

By Lisa Jennings on Mar. 25, 2025

Fans are loving it, but the budget-friendly offerings launched in January do not seem to be driving in new customers to the quick-service chain, according to a Numerator report.

Marketing

Restaurant Business is a finalist for 11 Jesse H. Neal Awards

By Restaurant Business Staff on Mar. 25, 2025

The annual awards presented by the Software and Information Industry Association recognize excellence in business media.

Marketing

Hooters to settle NASCAR sponsorship dispute for $900K

By Joe Guszkowski on Mar. 25, 2025

The struggling casual-dining chain had backed Chase Elliott’s car for years but stopped paying its dues last March, according to a lawsuit filed by Hendrick Motorsports.

Marketing

Cava puts 'Peter Chip' to work on social channels to promote National Pita Day

By Patricia Cobe on Mar. 24, 2025

Rewards members can score free pita chips at the Mediterranean fast casual on Saturday and fans can celebrate with Cava's resident pita chip personality all week long.

Marketing

McDonald's is coming out with a Minecraft Movie Happy Meal, and one for adults

By Jonathan Maze on Mar. 20, 2025

The fast-food giant is releasing a Minecraft Movie Meal, featuring a new Nether Flame Sauce and collectibles, along with a Minecraft Movie Happy Meal.

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