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Marketing

Restaurant marketing ideas and trends

Marketing

P.F. Chang's flips the script with first-ever movie tie-in

 By Joe Guszkowski on Aug. 22, 2025

The limited-time Freakier Flavors menu, a partnership with Disney’s new “Freakier Friday” movie, is part of a more modern approach to marketing at the Asian casual-dining chain.

Marketing

Cracker Barrel's new logo sparks backlash and a stock sell-off

 By Joe Guszkowski on Aug. 21, 2025

The more minimalist logo, part of a modernization effort at the family-dining chain, has been criticized as “soulless” and “woke.” Cracker Barrel stock plunged Thursday.

Marketing

Sweetgreen is bringing in the baby goats

By Lisa Jennings on Aug. 19, 2025

The fast-casual chain is spotlighting farmers, like the maker of its goat cheese. Baby goats will be available for holding (and chakra reset) at a unit in Los Angeles.

Marketing

Chipotle wants to join Gen Z on their higher education journey

By Lisa Jennings on Aug. 19, 2025

The fast-casual chain is launching its first loyalty program specifically for college students. With about 250 restaurants near a campus, it's a way to target marketing around the rhythms of the academic year.

Marketing

The newest restaurant marketing target: 'Kidults'

By Jonathan Maze on Aug. 15, 2025

Restaurant chains have been pushing colorful beverages, toys and collectibles, and partnerships with movies and television, all aimed at nostalgic adults. There’s a good reason: It works.

Marketing

Papa Murphy’s tests a cautious return of $10 Tuesdays

By Heather Lalley on Aug. 06, 2025

Marketing Bites: For years, the take-and-bake pizza chain found success with the deal, until prices crept up. Now, it’s careful not to repeat Subway’s $5 Footlong playbook.

Marketing

Domino's is going after fast-food chains on value

By Jonathan Maze on Aug. 04, 2025

The Ann Arbor, Michigan-based pizza chain has introduced new television ads saying that its $6.99 Mix & Match deal compares favorably to other fast-food chains.

Marketing

Wingstop is taking a shot at Raising Cane's

By Lisa Jennings on Jul. 24, 2025

The fast-casual chicken-wing chain is "giving the finger to chicken fingers" with a trademark for National Chicken Tender Day, a dig at its tender-focused rival.

Marketing

McDonald's will test a new beverage platform in Wisconsin and Colorado

By Jonathan Maze on Jul. 24, 2025

The fast-food giant will be bringing its test of a broader lineup of coffee, energy drinks, crafted sodas and other beverages to more than 500 locations later this summer. Here’s why.

Marketing

For restaurants right now, a value deluge

By Heather Lalley on Jul. 17, 2025

Marketing Bites: It’s a season of marketing creativity as operators from Taco Bell to Planet Hollywood look to position themselves as bastions for budget-minded diners.

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