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Marketing

Restaurant marketing ideas and trends

Marketing

How to boost brand loyalty with your coffee program

Serving great coffee can be a brand-building boost for operators.

Marketing

3 lessons from social media this week: trolling edition

These brands toe the socially acceptable line while keeping it snarky online.

You’ve already gotten a taste of our list of 50 great social media tips and tactics. Now it’s time for the main course.

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

Arby’s inventive holiday-themed posts are gaining traction with social media followers.

Complaints are unavoidable in restaurants. But how operators handle issues often dictates consumers’ brand perception, as well as their willingness to return.

Confession is supposedly good for the soul. These chains are betting it won't hurt business, either.

Diners can snag a free sushi roll at participating locations this Thursday.

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

The pay-upfront promo, one of a growing number of such campaigns, entitles the owner to a salad each day in May.

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