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Marketing

Restaurant marketing ideas and trends

Marketing

Panera debuts an at-home summer camp for cooped-up families

 By Heather Lalley on Aug. 05, 2020

The fast-casual chain joins Shake Shack in offering seasonal fun while building brand awareness for kids and parents during the pandemic.

Marketing

Consumers seek value, familiarity in LTOs

 By Patricia Cobe on Aug. 04, 2020

Launches of new menu items can attract customers bored with cooking at home.

Marketing

Auntie Anne's has a new mobile ordering platform

By Jonathan Maze on Aug. 03, 2020

The chain hopes app ordering will reduce its dependence on shopping traffic.

Marketing

New promotions take flight for National Chicken Wing Day

By Patricia Cobe on Jul. 28, 2020

Chains are launching special deals and menu items Wednesday to celebrate wings.

Marketing

Domino’s giving out free pizza for the best home movies

By Jonathan Maze on Jul. 27, 2020

The pizza chain is starting a film fest and the winner gets free pizza for a year.

Marketing

Chains make big investments in their loyalty programs

By Jonathan Maze on Jul. 22, 2020

Starbucks, Taco Bell, Wendy’s and several others have been upgrading or introducing their programs as they hope to build traffic coming out of the pandemic.

Marketing

Wendy’s launches a national loyalty program

By Jonathan Maze on Jul. 21, 2020

The company believes combining its Wendy’s Rewards with its new breakfast can bring customers in more often.

Marketing

Panera reports success with its coffee subscription program

By Heather Lalley on Jul. 16, 2020

The unlimited coffee offering now has about three-quarters of a million subscribers, prompting the fast casual to launch a referral program to generate even more.

Marketing

Bastille Day, vegan chicken, crispy rice and boozy drinks make menu news

By Patricia Cobe on Jul. 14, 2020

Restaurants are driving consumer interest with lots of new launches.

Marketing

Burger King wants its cows to emit less gas

By Jonathan Maze on Jul. 14, 2020

The burger chain will start selling Whoppers made from cattle fed a special diet that cuts its greenhouse gas emissions.

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