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Marketing

Restaurant marketing ideas and trends

Marketing

2012 trend book: Social media

Chain locations aren’t exact clones of each other. There are little quirks, local menu items and different customer demographics. That’s why one social media presence doesn't necessarily fit all.

Marketing

Strategies for opening in a new market

Whether a chain or a concept branching outside its home base, opening in a new area means engaging consumers who don’t necessarily know your brand.

If there’s no celebrity chef tie-in, newcomers are betting on accountability as points of difference.

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