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Marketing

Restaurant marketing ideas and trends

Marketing

5 brands whose ads make consumers the hungriest

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Marketing

Mastering social media's new tools: Snapchat

The original disappearing photo and video app is still hitting hard with teens and young adults.

Supposedly there's no such thing as bad publicity. These situations suggest otherwise.

Consumers reveal the five limited-time offers they are most likely to purchase and the five they find most craveable.

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

The chain is leaning into the social media platform more than ever before.

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

With change coming to the restaurant industry at warp speed, here's a snapshot of developments that signal where we might be barreling.

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