Marketing

Restaurant marketing ideas and trends

Marketing

5 brands whose ads make consumers the hungriest

See which brands excel at making diners think with their stomachs, according to Technomic's Consumer Brand Metrics.

Marketing

Mastering social media's new tools: Snapchat

The original disappearing photo and video app is still hitting hard with teens and young adults.

Marketing

This week’s restaurant nightmares: Marketing misfires

By Peter Romeo on Nov. 29, 2017

Supposedly there's no such thing as bad publicity. These situations suggest otherwise.

Marketing

The 10 most tempting LTOs in February

By Patricia Cobe on Mar. 12, 2018

Consumers reveal the five limited-time offers they are most likely to purchase and the five they find most craveable.

Marketing

Operators tackle tailgating season with off-premise offers

By Lisa White on Aug. 23, 2017

Restaurants are giving football fans ordering flexibility, menu variety and out-of-the-box options before they hit the stands.

Marketing

Restaurants use Twitter to drive post-holiday spending

By Sara Rush Wirth on Jan. 03, 2014

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

Marketing

The RB/FSTEC awards: digital all-stars

By Restaurant Business Staff on Sep. 10, 2015

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

Marketing