Marketing

Restaurant marketing ideas and trends

Slowed by the pandemic, Panera revisits its coffee subscription service

By Heather Lalley on Jun. 22, 2020

The chain, which launched the unlimited coffee program at the start of the coronavirus crisis, is offering free coffee to new subscribers until Labor Day.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Marketing

When can restaurants tune back into sports?

By Peter Romeo on Jun. 18, 2020

Here's what the major leagues and associations are saying.

Marketing

Taco Bell apologizes after worker fired for Black Lives Matter mask

By Jonathan Maze on Jun. 18, 2020

A Facebook post generated a social media firestorm this week, the most recent social media backlash over a restaurant’s uniform decision.

Marketing

With sports on hold, restaurant chains hunt for new ways of entertaining guests

By Peter Romeo on Jun. 17, 2020

The limitations of social distancing are turning restaurateurs into impresarios.

Marketing

Buffalo Wild Wings and CMO Seth Freeman part company

By Peter Romeo on Jun. 16, 2020

The chain says it's searching for a new marketing chief after Freeman departed before his 2-year anniversary.

Marketing

McDonald's gets a change in marketing leadership

By Peter Romeo on Jun. 09, 2020

The duties of departing global chief Colin Mitchell have been reassigned to Alistair Macrow.

Marketing

Restaurants become targets of anti-police demonstrations by employees and customers

By Heather Lalley on Jun. 08, 2020

The protests against operators appearing to support the police are in sharp contrast to praise for first-responder support just a couple of months ago.

Marketing