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Marketing

Restaurant marketing ideas and trends

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

 By Peter Romeo on Mar. 06, 2020

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Marketing

How to publish a restaurant cookbook

 By Jonathan Deutsch, Ph.D. on Mar. 05, 2020

A cookbook can provide an additional revenue source and help drum up publicity, Advice Guy says.

Marketing

Whataburger had a very good day—at least on Twitter

By Heather Lalley on Mar. 03, 2020

The Texas-based burger chain unwittingly became a trending topic, drawing thousands of love letters from fans.

Marketing

Golden Corral revamps its pitch to stay relevant

By Peter Romeo on Mar. 02, 2020

The 47-year-old buffet chain is trying different payment models and airing a bold new ad campaign in a bid to keep its image fresh.

Marketing

Casual chains tout the quality side of value

By Peter Romeo on Feb. 28, 2020

The past week's best-performing ads pushed top-flight items at a bargain price.

Marketing

8 chains taking a leap with Leap Day promos

By Heather Lalley on Feb. 28, 2020

Here's how restaurants are trying to boost sales by observing the day that only comes once every four years.

Marketing

Applebee’s to push value after 2.5% drop in Q4 comps

By Peter Romeo on Feb. 24, 2020

IHOP will also tout its bargains, and both brands will make a push for more catering business, according to their parent company.

Marketing

BJ’s finds success with a novel dine-in/takeout combo

By Peter Romeo on Feb. 21, 2020

Customers who spend a certain amount in-restaurant can pick off a special $6 menu of heat-and-eat take-home dishes.

Marketing

Calif. bill would force third-party deliverers to share customer info

By Peter Romeo on Feb. 19, 2020

The latest in a flurry of bills aimed at regulating the services would apply only to certain pieces of data, and only upon request once a year.

Marketing

Week’s top-performing TV restaurant ads: Something old, something new

By Peter Romeo on Feb. 14, 2020

Casual-dining chains continued to flog new products and deals, while quick-service and fast-casual brands turned a spotlight on their signature long-standing hits.

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