Marketing

Restaurant marketing ideas and trends

Olive Garden launches a holiday merchandise collection starring its iconic cheese graters

By Reyna Estrada on Nov. 16, 2023

Marketing Bites: Olive Garden, Sonic and Jimmy John’s launch holiday merchandise collections. Velvet Taco is giving away free tacos for a year to one lucky diner. And Wendy’s brings back its Frosty Key Tag fundraiser.

Marketing

What happens when promos don’t work as expected

By Peter Romeo on Nov. 14, 2023

Restaurant Rewind: If the offer proves more or less enticing than anticipated, chaos can follow. Here are some prime examples from the industry’s past.

Marketing

McDonald's dips its toes into footwear

By Reyna Estrada on Nov. 13, 2023

The burger giant has teamed up with Crocs on a footwear line that features iconic characters like Grimace and Birdie.

Marketing

Taco John's puts a big marketing push behind its Apple Grande dessert

By Reyna Estrada on Nov. 09, 2023

Marketing Bites: Restaurant chains continue to push holiday promos. Meanwhile, White Castle launches affordable promos and other chains celebrate National Pickle Day.

Marketing

Mellow Mushroom updates its look for the digital age

By Joe Guszkowski on Nov. 08, 2023

The pizza chain’s first rebrand in its 50-year history was designed with online ordering and Gen Z in mind.

Marketing

How Hilltop Steak House would draw 3 million guests a year

By Peter Romeo on Nov. 07, 2023

Restaurant Rewind: The 1,500-seat, $30 million-a-year landmark may have been the restaurant industry’s greatest value story.

Marketing

Restaurant chains are feeling festive already

By Reyna Estrada on Nov. 02, 2023

Marketing Bites: Various chains launch holiday promos; Dunkin’ and Bark team up on dog toys for a cause; and chicken chains celebrate National Fried Chicken Sandwich Day in creative ways.

Marketing

Wendy's celebrates Hallo-Weekend with spooky good deals

By Reyna Estrada on Oct. 26, 2023

Marketing Bites: More restaurant chains are getting ready for Halloween weekend. Other chains are honoring public servants this week. And a look at what food-centric holidays are coming up.

Marketing