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Marketing

Restaurant marketing ideas and trends

Marketing

Value pitches dominate start of QSRs' ad year

 By Peter Romeo on Jan. 10, 2020

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Marketing

Little Caesars does something different: Delivery

 By Jonathan Maze on Jan. 06, 2020

The traditional carryout pizza chain has started delivering through DoorDash, intensifying competition in the pizza delivery space.

Marketing

2019 brings a rash of restaurant name changes

By Peter Romeo on Dec. 27, 2019

Shorter became better as potentially limiting terms were lopped off.

Marketing

Value pitches cut through casual dining’s holiday ad clutter

By Peter Romeo on Dec. 20, 2019

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Marketing

Burger King is giving out Impossible Whoppers to delayed passengers

By Jonathan Maze on Dec. 18, 2019

The chain’s “Delay Your Way” promotion lets customers get coupons for the plant-based product through its app.

Marketing

Which restaurant chains are winning in holiday advertising?

By Peter Romeo on Dec. 17, 2019

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Marketing

Weekend defibrillator report: Soused Santas and other restaurant shockers

By Peter Romeo on Dec. 13, 2019

Here are some sleeper stories that could get hearts beating faster.

Marketing

10 limited-time offers with high consumer appeal

By Patricia Cobe on Dec. 12, 2019

These LTOs got top scores for purchase intent in Technomic’s latest survey.

Marketing

Halloumi and fake meat: A look at Taco Bell’s international menu

By Jonathan Maze on Dec. 11, 2019

The Mexican fast-food chain, looking to grow outside the U.S., is developing more unique items for international markets.

Marketing

Pizza Hut’s U.S. brand chief departs

By Jonathan Maze on Dec. 09, 2019

No reason was given for the departure of Marianne Radley after just more than a year as U.S. chief brand officer.

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