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Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s is bringing back classic Happy Meal toys

 By Jonathan Maze on Nov. 01, 2019

The chain’s Surprise Happy Meal resurrects 17 classic toys to celebrate the iconic box’s 40th anniversary.

Marketing

P.F. Chang’s tries a late-night change into a nightclub

 By Peter Romeo on Nov. 01, 2019

A unit in Miami is bringing in entertainment and focusing on craft cocktails in a bid for post-11 p.m. business Thursday through Saturday.

Marketing

Applebee’s tries 25-cent wings

By Peter Romeo on Oct. 28, 2019

The boneless variety will be offered at that price exclusively for dine-in orders.

Marketing

4 ways chains are driving off-premise and rewards engagement through Halloween deals

By Heather Lalley on Oct. 23, 2019

Seeing the off-premise opportunities in the holiday, restaurant chains are banking on Halloween to drive growth of their delivery and rewards programs.

Marketing

Your Pie adds its 1st CMO

By Heather Lalley on Oct. 22, 2019

Industry vet Lisa Dimson will be charged with maximizing tech to grow the fast-casual pizza brand.

Marketing

KFC is selling a chicken wing subscription

By Jonathan Maze on Oct. 17, 2019

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

Marketing

Burger King adopts a small English soccer club

By Jonathan Maze on Oct. 17, 2019

The burger chain is sponsoring the Stevenage Football Club and making it the centerpiece of an online gaming marketing campaign.

Marketing

Halloween proves a treat for bar operations

By Peter Romeo on Oct. 17, 2019

Even when the holiday falls midweek, local places see a big upswing in business, new research shows.

Marketing

Tony Weisman, Dunkin’s U.S. CMO, to leave the company

By Jonathan Maze on Oct. 16, 2019

The executive, who played a key role in removing “Donuts” from the company’s name, is leaving in December.

Marketing

Restaurants scare up spooky treats for Halloween

By Patricia Cobe on Oct. 14, 2019

Wacky menu items and more capture the Halloween holiday spirit—and spirited customers. Here’s how operators are celebrating Halloween 2019 with treats.

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