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Marketing

Restaurant marketing ideas and trends

Marketing

4 ways to maximize social media

Some tips from the NRA Show on the best way to get those likes, favorites and shares.

Marketing

Building a local presence on Facebook

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Marketing

Top 10 marketing stories of 2014

By Kelly Killian on Dec. 30, 2014

Technology and social media fueled many of the year’s marketing successes and missteps at restaurants. A couple of operators, though, found new life in old tricks, doubling down on discounting and resurrecting in-demand LTOs.

Marketing

2015’s marketing highs and lows

By Kelsey Nash on Dec. 10, 2015

A look back reveals which restaurant chains struck out, and which ones knocked it out of the park.

Marketing

Bringing social media in-house

By Jackson Lewis on Nov. 14, 2016

Every marketing team strives for success on social media, but the definition of social success is a moving target. So sometimes that means rethinking the team, in kind.

Marketing

Olive Garden dusts off eat-free pass—with a sweetener

By Peter Romeo on Sep. 13, 2017

The offer should net the chain more than $2.2 million in a flash.

Marketing

Hooters offers complimentary meal for first responders

By Restaurant Business Staff on Oct. 24, 2017

All active EMTs, firefighters and police officers will be able to select a free entree from a special menu.

Marketing

KFC's newest product: Scratch 'n sniff valentines

By Jonathan Maze on Feb. 12, 2018

The chain is making chicken-scented valentines available at restaurants today.

Marketing

8 weed-themed restaurant promos for 4/20

By Heather Lalley on Apr. 19, 2018

Concepts across the country look to make the most of the munchies.

Marketing

How to draw guests with next-gen loyalty

By Jill Failla on Jun. 13, 2017

Punch cards are a thing of the past; these new initiatives are meeting modern needs at top chains.

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