Marketing

Restaurant marketing ideas and trends

Olive Garden to offer a lifetime version of its pasta pass

By Peter Romeo on Aug. 12, 2019

Winners will have the opportunity to buy a special version for an additional $400.

Jimmy John’s new contest puts a spin on delivery

By Heather Lalley on Aug. 12, 2019

The sandwich chain’s Home in the Zone contest will reward one winner with a new house within a Jimmy John’s delivery radius.

Marketing

Taco Bell’s chief marketing nonconformist steps down

By Peter Romeo on Aug. 05, 2019

No reason was given for the departure of Marisa Thalberg, who will remain a strategic adviser. Her future career plans were not revealed.

Marketing

Meanwhile, back at The Cheesecake Factory …

By Peter Romeo on Aug. 01, 2019

The pending purchase of Fox Restaurant Concepts wasn’t the only news announced yesterday by the polished-casual operator.

Marketing

Was your 2018 holiday gift card season naughty or nice?

Sponsored content from our partner Paytronix on Jul. 31, 2019

Now is a great time to reflect on last year’s gift card sales. Holiday seasons can be naughty or nice for restaurants and retailers—and if the holiday season was naughty because it was too hard to navigate reports, you had a fraud instance or sales just weren’t where you wanted them to be, a provider switch is probably in order.

Marketing