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Marketing

Restaurant marketing ideas and trends

Marketing

McAlister’s Deli names its 1st CMO

 By Heather Lalley on Jun. 11, 2019

Industry vet Natalia Franco will lead the fast-casual brand’s marketing strategies.

Marketing

Jamba recasts itself to address new market realities

 By Peter Romeo on Jun. 06, 2019

The 29-year-old brand is changing its name, menu and design.

Marketing

Ruby Tuesday appoints a CMO

By Heather Lalley on Jun. 05, 2019

Industry veteran Jenifer Boyd Harmon will lead the casual-dining chain’s marketing strategy.

Marketing

McDonald’s will accept foreign currency for its international menu

By Jonathan Maze on Jun. 03, 2019

The company says it will accept any amount on Thursday afternoon to celebrate the debut of its Worldwide Favorites Menu.

Marketing

IHOP: We’re now calling our burgers ‘pancakes’

By Heather Lalley on Jun. 03, 2019

A year after its IHOb marketing stunt went viral, the pancake chain is at it again.

Marketing

A look inside McDonald’s swanky new NYC flagship

By Jonathan Maze on May 30, 2019

McDonald’s newest flagship location, in Times Square, is the latest effort by the burger giant to rethink what it means to be a fast-food restaurant. Here’s a look inside.

Marketing

IHOP plans another name change

By Peter Romeo on May 28, 2019

This time the “P” is changing to, well, “P.”

Marketing

5 strategies for digital marketing success

By Heather Lalley on May 23, 2019

With traditional media use on the decline, marketing experts offered winning ideas at the 2019 National Restaurant Association Show.

Marketing

Focus Brands hires its 1st global CMO

By Heather Lalley on May 16, 2019

Dan Gertsacov, a former McDonald’s marketer, takes on the new post.

Marketing

Taco Bell is opening a hotel this summer

By Jonathan Maze on May 16, 2019

The Bell: A Taco Bell Hotel and Resort will open for a limited time this August.

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