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Marketing

Restaurant marketing ideas and trends

Marketing

Social media watch: Seizing the moment

Whataburger has a slam dunk with a Twitter post featuring an NBA star.

Marketing

6 marketing tips to upsell cocktails

Industry pros share advice for boosting drink sales and creating a cocktail culture.

A look at some mobile eateries that have caught our attention.

Here’s how operators are looking ahead and staffing up for more digital times.

The chain enlists Alfonso Ribeiro and Wink Martindale to sell its new $1 $2 $3 Dollar Menu

Brands are showing off their mischievous sides with creative—and cringe-worthy—hijinks.

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

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