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Restaurant marketing ideas and trends


Investing in Instagram bait

Concepts are reconfiguring their menu items to be camera-ready marketing tools.


5 ways restaurants are engaging diners for Halloween

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

In a phrase: stepped-up competition for share of stomach.

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

There’s almost always some consumer pushback when a restaurant pulls an item off the menu.

The brands trash-talk one another about which has the poor deal.

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

We know because we tried to buy one, and timed the experience.

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