Marketing
Restaurant marketing ideas and trends
Restaurant marketing ideas and trends
The company is reportedly planning new Donut Sticks later this year in a bid to get back its breakfast steam.
But doughnuts will remain in the promotional spotlight, along with a new coffee drink and sandwiches.
Many operators have discovered the power of leveraging premium-brand products on the menu and tabletop. Front-of-the-house branding can take various forms, such as showcasing a brand-name cookie or candy ingredient in a dessert recipe, placing brand-name condiments on the table, or menuing the customer-preferred brand of iced tea by the glass and pitcher. Each is a way of showing a commitment to quality and not coincidentally, boosting sales and profits.