Marketing

Restaurant marketing ideas and trends

Quaker Steak & Lube debuts combo meal deal

By Restaurant Business Staff on Oct. 13, 2017

The casual chain is offering diners two of its Custom Built Combos for $20.

Carl’s Jr. opens Manhattan unit with Broadway-style musical

By Heather Lalley on Jan. 31, 2018

Watch out, Lin-Manuel Miranda.

Customers leak details on Dunkin' Donuts’ new snack program

By Peter Romeo on Apr. 06, 2018

Word spread on social media about a small test of items intended as afternoon add-ons.

6 Mother's Day promos with a twist

By Lisa White on May 11, 2017

Operators are offering more than just a meal for mom this year.

The writing on Facebook's wall

By Restaurant Business Staff on Nov. 09, 2011

Forecasters have divined a larger sales role for social media in 2012 and beyond, but that’s where the crystal ball goes wonky. Fortunately for restaurateurs, Facebook has agreed to foretell some of the why’s and how’s for their channel.

Get to Know: Allison Hills

By Kelly Killian on Oct. 16, 2014

On the day it unveiled its new tuition-reimbursement plan for employees, Starbucks was met with a crush of interest from the media and corporate America pushing to know more about CEO Howard Schultz’s latest HR ploy.

2015’s marketing highs and lows

By Kelsey Nash on Dec. 10, 2015

A look back reveals which restaurant chains struck out, and which ones knocked it out of the park.

3 unwritten rules of food porn

By Alaina Lancaster on Oct. 03, 2016

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

How restaurants are pitching in after Hurricane Harvey

By Lisa White on Aug. 30, 2017

From gift card collections to handing out meals, here are some of the ways they’re helping out during and after the storm.

Black Angus Steakhouse to serve up Sweetest Day deal

By Restaurant Business Staff on Oct. 19, 2017

The chain will offer couples its Campfire Feast for $44.

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