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Marketing

Restaurant marketing ideas and trends

Marketing

The Social Media 50

In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.

Marketing

How to apologize on Twitter

Customer service is just as important online as it is in house. Here are four tips on how to win your customers over on Twitter if you make a mistake.

What are the steps to storytelling success? Chipotle and others shared specifics on what works. We've compiled seven ways to craft a brand message.

Professionals can work from anywhere these days, including your restaurant. And they're willing to pay for the privilege.

These entrepreneurs pitched their concepts on TV and won investment dollars.

Must-see TV is back, and operators have been seizing the moment with themed promotions.

These marketing mishaps and wins left a mark on operators and consumers.

From pickle-flavored slushes to an overloaded Bloomin’ Onion, here are some wild menu items being offered at chains.

Music can help make or break a restaurant experience, so with help from Technomic, we found the top 10 casual-dining playlists.

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

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