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Marketing

Restaurant marketing ideas and trends

Marketing

Quaker Steak & Lube debuts combo meal deal

The casual chain is offering diners two of its Custom Built Combos for $20.

Word spread on social media about a small test of items intended as afternoon add-ons.

Operators are offering more than just a meal for mom this year.

Forecasters have divined a larger sales role for social media in 2012 and beyond, but that’s where the crystal ball goes wonky. Fortunately for restaurateurs, Facebook has agreed to foretell some of the why’s and how’s for their channel.

On the day it unveiled its new tuition-reimbursement plan for employees, Starbucks was met with a crush of interest from the media and corporate America pushing to know more about CEO Howard Schultz’s latest HR ploy.

A look back reveals which restaurant chains struck out, and which ones knocked it out of the park.

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

From gift card collections to handing out meals, here are some of the ways they’re helping out during and after the storm.

The chain will offer couples its Campfire Feast for $44.

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