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Marketing

Restaurant marketing ideas and trends

Marketing

How restaurants can promote a James Beard recognition

 By Jonathan Deutsch, Ph.D. on Jun. 21, 2018

Even if you've never made the short list, any nod from the organization is something to brag about, Advice Guy says.

Marketing

5 ways to grow your restaurant’s customer base

 Sponsored content from our partner Anchor Food Professionals on Jun. 20, 2018

Diners today have more options than ever before, so operators must use everything in their arsenals to keep them coming back.

Marketing

McDonald’s is giving away a Frylus, but what’s a Frylus?

By Jonathan Maze on Jun. 20, 2018

The company is giving away the selfie-aiding devices on Thursday, National Selfie Day.

Marketing

From IHOP to IHOb: Just how big was the chain’s name reveal?

By Heather Lalley on Jun. 15, 2018

At a high point, 86,000 tweets per hour mentioned IHOP’s burger launch.

Marketing

This week’s 5 head-spinning moments: Reviewed and rated

By Peter Romeo on Jun. 15, 2018

What’s more likely to turn heads, the next chapter in Burgerville’s union dealings, or the fourth bun-related restaurant closure of the week? Check out these and the industry’s other jaw-dropping developments of recent days.

Marketing

International House of Burgers? Really?

By Jonathan Maze on Jun. 14, 2018

The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.

Marketing

IHOP bet big on burgers, got a deserved salute

By Peter Romeo on Jun. 14, 2018

The chain’s publicity stunt was run up a flagpole, and it flew.

Marketing

Jersey Mike’s to sponsor an e-sports league

By Jonathan Maze on Jun. 13, 2018

The sandwich chain is getting on the gaming league bandwagon by sponsoring the League of Legends Championship Series.

Marketing

Restaurants break out the rainbows with colorful Pride Month promos

By Heather Lalley on Jun. 12, 2018

From cocktails to pancakes to ramen, restaurateurs show support for LGBTQ communities with Instagram-ready offerings.

Marketing

IHOP generates social media buzz with temporary name change to IHOb

By Heather Lalley on Jun. 11, 2018

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

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