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Restaurant marketing ideas and trends


Are you newsjacking?

This time of year offers a prime opportunity for real-time messaging.


10 social media lessons from the RB/FSTEC Award winners

The editors of Restaurant Business saluted 12 restaurant chains in the social media competition of the inaugural RB/FSTEC Awards. Here are some of the practices and approaches used by the standouts to engage their audiences.

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Strategies to answer social media harassment.

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Chain’s volley in the new value wars is a tiered menu that will be available Jan. 4.

All members will get something free when they visit a store.

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