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Restaurant marketing ideas and trends


3 rookie promos for football season

These chains are taking a different tack to drawing pigskin fans this fall.


Taco Bell to again offer ‘all of America’ free tacos

The chain is bringing back its popular World Series promotion.

Make the most of February with these marketing occasions.

Check out what Corner Bakery, Tupelo Honey and others are doing.

As if we needed more disinformation in the age of fake news, along comes CKE Restaurants’ controversial new advertising campaign for its dual fast-food brands, Carl’s Jr. and Hardee’s.

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

While there’s no one-size-fits-all approach, making sure your online information is updated and accurate can go a long way toward ensuring customers can find you. With that in mind, here are four tips for search engine optimization (or SEO) operators can use to improve their rankings.

Whether dealing with food contamination, a scandal (a la Subway) or simply an angry guest, negative PR can put a brand’s image—and revenue—at risk.

With POS data capturing every customized order, developing a secret menu can be as straightforward as reading data and building codes and cache for off-menu favorites.

Gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

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