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Marketing

Restaurant marketing ideas and trends

Marketing

3 rookie promos for football season

 By Brett Dworski on Aug. 23, 2017

These chains are taking a different tack to drawing pigskin fans this fall.

Marketing

Taco Bell to again offer ‘all of America’ free tacos

 By Restaurant Business Staff on Oct. 17, 2017

The chain is bringing back its popular World Series promotion.

Marketing

7 marketing opportunities in February

By Benita Gingerella on Feb. 01, 2018

Make the most of February with these marketing occasions.

Marketing

Operators aim to lure business with Tax Day deals

By Heather Lalley on Apr. 09, 2018

Check out what Corner Bakery, Tupelo Honey and others are doing.

Marketing

Fake news and true stories

By Peter Romeo on May 25, 2017

As if we needed more disinformation in the age of fake news, along comes CKE Restaurants’ controversial new advertising campaign for its dual fast-food brands, Carl’s Jr. and Hardee’s.

Marketing

How Culver's uses social media to connect with customers

By Amanda M. Westbrooks on May 30, 2012

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

Marketing

Winning the internet: how to improve your search rankings

By Amanda M. Westbrooks on Feb. 02, 2015

While there’s no one-size-fits-all approach, making sure your online information is updated and accurate can go a long way toward ensuring customers can find you. With that in mind, here are four tips for search engine optimization (or SEO) operators can use to improve their rankings.

Marketing

How to handle a crisis and prevent viral negativity

By Sara Rush Wirth on Dec. 17, 2015

Whether dealing with food contamination, a scandal (a la Subway) or simply an angry guest, negative PR can put a brand’s image—and revenue—at risk.

Marketing

Mystery offerings can draw a crowd

By Amanda M. Westbrooks on Oct. 18, 2016

With POS data capturing every customized order, developing a secret menu can be as straightforward as reading data and building codes and cache for off-menu favorites.

Marketing

6 horrors of gift card programs

Sponsored content from our partner Paytronix on Aug. 31, 2017

Gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

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