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Marketing

Restaurant marketing ideas and trends

Marketing

The future of social media

 By Lisa White on Sep. 14, 2017

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Marketing

Papa John's finds no allies in NFL attack

 By Peter Romeo on Nov. 07, 2017

Competitors say they've not felt the football fallout Papa John's cites as the main reason for a sales slowdown.

Marketing

For Carl's Jr. and Hardee's, 2 are better than 1

By Jonathan Maze on Feb. 22, 2018

Take a look behind parent company CKE Restaurants' decision to split its twin brands.

Marketing

Restaurateurs fight for ownership—of their own names

By Heather Lalley on Apr. 23, 2018

What’s in a name? Plenty for these notable chefs, who have undergone recent legal battles over theirs.

Marketing

5 ways operators are taking a bite out of Shark Week

By Benita Gingerella on Jul. 18, 2017

Concepts aim to reel in customers with a variety of shark-related promotions.

Marketing

Should your restaurant fall for Tumblr?

By Amanda Kooser on Jul. 29, 2013

The humble online blog has been a staple of many restaurants' web presence for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it's a bit different than its elders.

Marketing

5 lessons in marketing from the MEG meeting

By Kelly Killian on May 17, 2015

Attendees heard tips from chain leaders like Piada’s Chris Doody and were given an update on menu labeling by the NRA’s expert on the topic.

Marketing

How to score revenue when the local sports team fumbles

By Alaina Lancaster on Jan. 27, 2016

Here's how sports-centric restaurants boost restaurant sales when the local team is falling flat.

Marketing

The 10 most Instagrammed restaurants in 2016

By Alaina Lancaster on Dec. 08, 2016

Diners just can’t resist snapping photos at these easy-on-the-eye establishments.

Marketing

How operators are drawing in customers after a hurricane

By Lisa White on Sep. 15, 2017

Restaurants in Florida and Texas are beginning to rebuild business and keep locals engaged while dealing with storm aftermath.

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