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Marketing

Restaurant marketing ideas and trends

Marketing

How to apologize on Twitter

 Jun. 02, 2014

Customer service is just as important online as it is in house. Here are four tips on how to win your customers over on Twitter if you make a mistake.

Marketing

7 tips to tell your brand story the Chipotle way

 By Sara Rush Wirth on Oct. 27, 2015

What are the steps to storytelling success? Chipotle and others shared specifics on what works. We've compiled seven ways to craft a brand message.

Marketing

Restaurants are the new office space

By Alaina Lancaster on Jun. 17, 2016

Professionals can work from anywhere these days, including your restaurant. And they're willing to pay for the privilege.

Marketing

3 'Shark Tank' restaurant successes—and one that got away

By Patricia Cobe on Mar. 06, 2017

These entrepreneurs pitched their concepts on TV and won investment dollars.

Marketing

Tuning in: Restaurants capitalize on fall TV’s return

By Lisa White on Oct. 02, 2017

Must-see TV is back, and operators have been seizing the moment with themed promotions.

Marketing

Top 5 marketing moments of 2017

By Benita Gingerella on Dec. 18, 2017

These marketing mishaps and wins left a mark on operators and consumers.

Marketing

Chains reveal the latest fashions for restaurant diehards

By Peter Romeo on Mar. 27, 2018

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Marketing

Who has the best music in casual dining?

By Mary Chapman on Aug. 25, 2016

Music can help make or break a restaurant experience, so with help from Technomic, we found the top 10 casual-dining playlists.

Marketing

2011 Social Media 50 Introduction

By Restaurant Business Staff on Mar. 31, 2011

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

Marketing

Applebee’s new marketing strategy: customers’ photos

By Kelly Killian on Jul. 24, 2014

To boost engagement with its “neighborhood” and generate some social media buzz, Applebee’s, the country’s 10th largest chain by sales, will turn over its Instagram feed to its customers for the next 12 months, Adweek reports, relying in a big way (although not solely) on user-generated content—read: free content—to populate the page.

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