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Marketing

Restaurant marketing ideas and trends

Marketing

Mothers as customers

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.

Marketing

A virtual networking warm-up

RLC attendees share their thoughts on what will undoubtedly be a major quest for those who come to Scottsdale Sunday: How to differentiate their brands in the eyes of consumers.

Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.

Three major U.S. restaurant chains are giving their social media and loyalty programs a twist. Will those changes be brilliant, or a bust?

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

Guests can enjoy prix fixe menus and happy hour deals.

The two chains playfully fight it out on social media.

Restaurant Business partnered with Pepsico to talk with bloggers, social media experts and operators at the BlogWorld conference about how to better capture all this new world of marketing has to offer. We asked, they responded. Click their names for the full interview video!

Here’s what other RLC attendees took away from Day One of the 2014 Restaurant Leadership Conference.

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