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Marketing

Restaurant marketing ideas and trends

Marketing

Chains get aggressive in pushing their loyalty programs

 By Jonathan Maze on Oct. 09, 2023

Domino’s is giving away a free “emergency pizza” to customers who order online through February, the latest indication of just how much value loyalty programs hold.

Marketing

Restaurant chains gear up for spooky season

By Reyna Estrada on Oct. 05, 2023

Marketing Bites: Restaurant chains launch spooky specials, Taco Bell is giving away free tacos for life and Jimmy John’s tries out boy math.

Marketing

Wendy's and McDonald's defeat a lawsuit over their burger marketing

By Jonathan Maze on Oct. 02, 2023

A judge dismissed a lawsuit alleging that the two burger chains misled customers on the sizes of their burgers.

Marketing

Make room, New York delis. Zingerman's is coming to your town

By Lisa Jennings on Sep. 29, 2023

The iconic deli from Ann Arbor, Mich., is planning a one-day pop-up on Oct. 7. But don't get too excited. This does not indicate plans for expansion.

Marketing

Coffee chains brew up promotions for National Coffee Day

By Reyna Estrada on Sep. 28, 2023

Marketing Bites: Dairy Queen drops new merch, the Spongmonkeys debut their first single and a variety of food-centric holidays are around the corner.

Marketing

&Pizza promises free pie every time a candidate says 'Trump' during debate

By Lisa Jennings on Sep. 27, 2023

Calling it "exhausting political theater," the chain isn't taking sides but wants to reward "those with the stamina to watch." Drinking whenever the former president's name is mentioned is optional.

Marketing

Restaurant chains have been the subjects of crazy rumors. Here are some standouts.

By Peter Romeo on Sep. 26, 2023

Restaurant Rewind: The industry has given rise to reports that defy reason. But that doesn't mean they didn't find traction.

Marketing

Loyalty programs are getting more cost-effective for restaurants, report says

By Joe Guszkowski on Sep. 25, 2023

The gap between loyalty and non-loyalty discounts is narrowing, according to Paytronix, as some restaurants make their rewards programs less generous.

Marketing

Fast-food marketing comes under legal scrutiny

By Jonathan Maze and Reyna Estrada on Sep. 22, 2023

Quick-service brands have long used food stylists to make their burgers look better in ads than they do in the restaurants. But customers are pushing back. And a recent ruling against Burger King is giving their complaints life.

Marketing

Burger King wants to help diners score a date

By Reyna Estrada on Sep. 21, 2023

Marketing Bites: The burger giant launches a limited-edition Homecoming Meal, Panera is paying for dating subscription services and Schlotzsky’s debuts a sandwich-inspired home decor line.

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