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Marketing

Restaurant marketing ideas and trends

Marketing

Dave's Hot Chicken named Pacesetter Award winner at Restaurant Leadership Conference

 By Lisa Jennings on Apr. 13, 2025

The fast-casual chicken chain was celebrated at the opening night of the annual industry event, hosted by Restaurant Business, Nation's Restaurant News and parent company Informa, in Phoenix. The RLC conference runs through Wednesday.

Marketing

Panera's new ad campaign focuses on the feels of meals

 By Lisa Jennings on Apr. 10, 2025

The fast casual's first national marketing effort since its menu overhaul last year puts the spotlight on the everyday moods and occasions that drive customer visits.

Marketing

Wingstop gets saucy with a pop-up bar called Bar Tender

By Heather Lalley on Apr. 08, 2025

Marketing Bites: The fast-casual wing chain known for bold flavors and bold marketing stunts is opening a two-night-only bar in Brooklyn featuring DJs, a Sauce & Toss station and, of course, plenty of chicken tenders.

Marketing

Restaurants go easy on the fooling this April 1

By Heather Lalley on Apr. 01, 2025

Marketing Bites: With one fast-food chain admitting “trust issues are real,” this year’s April Fools’ Day pranks are on the mild side.

Marketing

Jersey Mike's has a sponsorship deal with the NFL

By Jonathan Maze on Mar. 31, 2025

The fast-food sandwich chain has a deal with the National Football League, just months after it completed its sale to the private-equity firm Blackstone.

Marketing

California Pizza Kitchen hopes a fake rebrand will get people talking

By Joe Guszkowski on Mar. 27, 2025

The casual-dining chain created some buzz this week by unveiling a bold new look, only to reverse course with the help of actress and superfan Busy Philipps.

Marketing

Restaurants jump through hoops to lure March Madness fans

By Patricia Cobe on Mar. 26, 2025

College basketball fever goes beyond sports bars and wing joints this year, as steakhouses, pizza chains and Asian concepts compete to score big.

Marketing

McDonald's McValue menu appeals to the already loyal

By Lisa Jennings on Mar. 25, 2025

Fans are loving it, but the budget-friendly offerings launched in January do not seem to be driving in new customers to the quick-service chain, according to a Numerator report.

Marketing

Restaurant Business is a finalist for 11 Jesse H. Neal Awards

By Restaurant Business Staff on Mar. 25, 2025

The annual awards presented by the Software and Information Industry Association recognize excellence in business media.

Marketing

Hooters to settle NASCAR sponsorship dispute for $900K

By Joe Guszkowski on Mar. 25, 2025

The struggling casual-dining chain had backed Chase Elliott’s car for years but stopped paying its dues last March, according to a lawsuit filed by Hendrick Motorsports.

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