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Marketing

Restaurant marketing ideas and trends

Marketing

IHOP bet big on burgers, got a deserved salute

 By Peter Romeo on Jun. 14, 2018

The chain’s publicity stunt was run up a flagpole, and it flew.

Marketing

International House of Burgers? Really?

 By Jonathan Maze on Jun. 14, 2018

The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.

Marketing

Jersey Mike’s to sponsor an e-sports league

By Jonathan Maze on Jun. 13, 2018

The sandwich chain is getting on the gaming league bandwagon by sponsoring the League of Legends Championship Series.

Marketing

Restaurants break out the rainbows with colorful Pride Month promos

By Heather Lalley on Jun. 12, 2018

From cocktails to pancakes to ramen, restaurateurs show support for LGBTQ communities with Instagram-ready offerings.

Marketing

Domino’s is now filling potholes

By Jonathan Maze on Jun. 11, 2018

The chain has already worked with four municipalities on its Paving for Pizza program.

Marketing

IHOP generates social media buzz with temporary name change to IHOb

By Heather Lalley on Jun. 11, 2018

The pancake chain “rebrands” to highlight its new burger menu, with hopes of lifting late-day sales.

Marketing

The 10 most alluring LTOs in May

By Patricia Cobe on Jun. 05, 2018

Meat-heavy items ranked high among consumers, who revealed the limited-time offers they were most likely to purchase last month.

Marketing

Chipotle will sponsor a 'Fortnite' team

By Jonathan Maze on Jun. 01, 2018

The burrito chain is jumping on the esports bandwagon with its sponsorship of TSM’s "Fortnite" team.

Marketing

6 of the summer’s wildest restaurant promotions

By Heather Lalley on Jun. 01, 2018

From branded pool floaties to matzo ball soup subscriptions, here’s what restaurant marketers are unleashing now.

Marketing

Survey: Starbucks’ app is top among users

By Heather Lalley on May 18, 2018

New data reveals consumers’ favorite restaurant loyalty apps.

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