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Marketing

Restaurant marketing ideas and trends

Marketing

P.F. Chang's tells its brand story

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

Marketing

Investing in Instagram bait

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

Here’s how some operators are moving beyond cookie-cutter marketing.

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Even with a limited budget, flowers—fresh or faux—can increase exposure.

The brands trash-talk one another about which has the poor deal.

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

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