Marketing

The coffee chain is also moving the promo’s focus away from Frappuccinos to a wider range of afternoon deals.

The concepts winning with their marketing efforts aren’t necessarily grabbing the full audience. Here’s a look at the chains resonating with different genders as well as those scoring with both.

You’d think that celebrity chefs would make their restaurants the stars of social media. But in our rankings of independent restaurants, the most avid users are hardly household names. Big name chefs, it seems, prefer to tweet and post under their own names, not their restaurants’ or company’s.