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Restaurant marketing ideas and trends


Tuning in: Restaurants capitalize on fall TV’s return

Must-see TV is back, and operators have been seizing the moment with themed promotions.


Top 5 marketing moments of 2017

These marketing mishaps and wins left a mark on operators and consumers.

From pickle-flavored slushes to an overloaded Bloomin’ Onion, here are some wild menu items being offered at chains.

Music can help make or break a restaurant experience, so with help from Technomic, we found the top 10 casual-dining playlists.

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

To boost engagement with its “neighborhood” and generate some social media buzz, Applebee’s, the country’s 10th largest chain by sales, will turn over its Instagram feed to its customers for the next 12 months, Adweek reports, relying in a big way (although not solely) on user-generated content—read: free content—to populate the page.

Restaurant brands put unique spins on #BackToTheFuture Day.

Clever local advertising can help operators win more vacation business.

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

Here are a few tips for launching and maintaining an effective and engaging loyalty program.

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