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Marketing

Restaurant marketing ideas and trends

Marketing

Catching a buzz

 By Kelly Killian on Jun. 01, 2015

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

Marketing

Social media watch: ‘Tis the season

 By Kelsey Squire on Dec. 14, 2015

Arby’s inventive holiday-themed posts are gaining traction with social media followers.

Marketing

On-the-spot guest recovery

By Amanda M. Westbrooks on Nov. 14, 2016

Complaints are unavoidable in restaurants. But how operators handle issues often dictates consumers’ brand perception, as well as their willingness to return.

Marketing

3 bold-headline restaurant confessions

By Peter Romeo on Sep. 11, 2017

Confession is supposedly good for the soul. These chains are betting it won't hurt business, either.

Marketing

P.F. Chang’s to offer free sushi for a day

By Restaurant Business Staff on Oct. 23, 2017

Diners can snag a free sushi roll at participating locations this Thursday.

Marketing

McDonald’s asks fans to craft love tweets to its burgers

By Heather Lalley on Feb. 07, 2018

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

Marketing

Just Salad sells out of new unlimited salad deal in hours

By Heather Lalley on Apr. 16, 2018

The pay-upfront promo, one of a growing number of such campaigns, entitles the owner to a salad each day in May.

Marketing

3 lessons from social media this week: trolling edition

By Lisa White on Jun. 07, 2017

These brands toe the socially acceptable line while keeping it snarky online.

Marketing

Burger standouts detail their marketing strategies

By Steve Holtz on Apr. 29, 2013

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Marketing

3 trendlettes we’re watching in March

By Sara Rush Wirth on Mar. 03, 2015

Restaurateurs are taking an inward look in March, examining what’s working and what’s not in their organizations and weeding out what they deem not worthy. Here are three ways business are being shaken up right now.

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