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Marketing

Restaurant marketing ideas and trends

Marketing

Restaurants use Twitter to drive post-holiday spending

 By Sara Rush Wirth on Jan. 03, 2014

When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.

Marketing

The RB/FSTEC awards: digital all-stars

 By Restaurant Business Staff on Sep. 10, 2015

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

Marketing

Smashburger aims to capture millennial cool with Snapchat

By Kelsey Squire on Mar. 18, 2016

The chain is leaning into the social media platform more than ever before.

Marketing

7 indulgences aimed at busting New Year's resolutions

By Jackson Lewis on Jan. 11, 2017

As consumers try to meet their healthier eating pledges, some operators are bucking the trend and offering indulgent fare.

Marketing

Mastering social media's new tools: Snapchat

By Benita Gingerella and Lisa White on Sep. 19, 2017

The original disappearing photo and video app is still hitting hard with teens and young adults.

Marketing

This week’s restaurant nightmares: Marketing misfires

By Peter Romeo on Nov. 29, 2017

Supposedly there's no such thing as bad publicity. These situations suggest otherwise.

Marketing

Einstein Bros. hawks bath products to promote new LTO

By Heather Lalley on Mar. 20, 2018

The brand’s Cheesy Shampoo and Wakin’ Bacon Conditioner are available to order online.

Marketing

Mothers as customers

By Restaurant Business Staff on Mar. 12, 2005

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.

Marketing

A virtual networking warm-up

By Restaurant Business Staff on Mar. 25, 2014

RLC attendees share their thoughts on what will undoubtedly be a major quest for those who come to Scottsdale Sunday: How to differentiate their brands in the eyes of consumers.

Marketing

Using errors to improve customer relations

By Sara Rush Wirth on Sep. 17, 2015

While most restaurant concepts try to hide their mistakes, covering up menu flops and operational disasters, Clover Food Lab puts it out in the open.

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