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Marketing

Restaurant marketing ideas and trends

Marketing

Fast-casual chicken concepts: What’s the story?

By Darren Tristano on Feb. 10, 2016

If there’s no celebrity chef tie-in, newcomers are betting on accountability as points of difference.

Marketing

Busting 9 of the biggest restaurant myths

 By Benita Gingerella on Dec. 14, 2016

We looked at some longstanding restaurant myths to see how these supposed diner don’ts hold up.

Marketing

Mastering social media's new tools: Instagram

By Benita Gingerella and Lisa White on Sep. 18, 2017

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

Marketing

Dunkin’ Donuts brings back Brewing Joy campaign

By Restaurant Business Staff on Nov. 30, 2017

Select locations of the quick-service chain will offer up to 500 cups of free coffee.

Marketing

Papa Murphy’s refines its delivery pitch

By Peter Romeo on Mar. 15, 2018

The take-and-bake chain aims to convince patrons that ordering a pie can still count as home cooking.

Marketing

The press's love affair with Firehouse Subs

By Restaurant Business Staff on Mar. 01, 2010

Super Bowl Sunday was pretty typical for the guys at Firehouse Subs: another day, another media appearance.

Marketing

More networking activities added

By Restaurant Business Staff on Jan. 13, 2014

Attendees who value networking opportunities at Restaurant Leadership Conference will find more occasions this year to connect with acquaintances.

Marketing

3 trends reshaping restaurants' social media

By Restaurant Business Staff on Sep. 23, 2015

Here are three social media trends that really took off for restaurants in 2015.

Marketing

April Fools’ Day promos out of left field

By Kelsey Squire on Apr. 01, 2016

Hooters buys a private island, a QSR gets into drone delivery and more.

Marketing

Building brand ambassadors

By Lisa Arnett on Jan. 17, 2017

Operators have found that how they respond to glowing compliments can have significant benefits to the brand. Here, they weigh in on where to find brand evangelists.

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