Marketing

Restaurant marketing ideas and trends

More networking activities added

By Restaurant Business Staff on Jan. 13, 2014

Attendees who value networking opportunities at Restaurant Leadership Conference will find more occasions this year to connect with acquaintances.

Marketing

3 trends reshaping restaurants' social media

By Restaurant Business Staff on Sep. 23, 2015

Here are three social media trends that really took off for restaurants in 2015.

Marketing

How restaurants are marketing the beauty benefits of their food

By Alaina Lancaster on May 18, 2016

At a time where beauty bloggers rule the world—or, at least YouTube—some restaurants are finding success marketing the aesthetic benefits of ingredients.

Marketing

Sneak peek at restaurants’ Super Bowl ads

By Peter Romeo on Feb. 03, 2017

Here's a preview of the multimillion-dollar messages that chains will be delivering via the big game.

Marketing

Social media blowback: Restaurants respond

By Lisa White on Sep. 25, 2017

This month has seen its fair share of restaurant controversy on the web. Here’s how three concepts are choosing to address current and potential snafus with followers.

Marketing

KFC overhauls its e-commerce store for the holidays

By Benita Gingerella on Dec. 11, 2017

KFC fans will have a change to grab a variety of KFC-themed merchandise starting at $4.

Marketing

3 ways to capitalize on TVs in restaurants

Sponsored content from our partner DIRECTV FOR BUSINESS℠ on Mar. 21, 2018

Humans are naturally social creatures, giving operators room to use TV as a marketing tool.

Marketing

The African-American Food Dollar

By Restaurant Business Staff on Aug. 01, 2008

They are every operator’s dream: loyal customers who enjoy trying new cuisines and who are receptive to advertising messages. The demographic? African-Americans.

Marketing