Marketing

Restaurant marketing ideas and trends

Marketing

McDonald’s asks fans to craft love tweets to its burgers

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

Marketing

Just Salad sells out of new unlimited salad deal in hours

The pay-upfront promo, one of a growing number of such campaigns, entitles the owner to a salad each day in May.

These brands toe the socially acceptable line while keeping it snarky online.

You’ve already gotten a taste of our list of 50 great social media tips and tactics. Now it’s time for the main course.

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

Arby’s inventive holiday-themed posts are gaining traction with social media followers.

Veterans Day provides an opportunity to than the nation's service men and women—and maybe snag some traffic in the process.

RB's virtual roundtable of restaurant tech execs predicts the platforms and strategies that will spur engagement in the future.

Competitors say they've not felt the football fallout Papa John's cites as the main reason for a sales slowdown.

Take a look behind parent company CKE Restaurants' decision to split its twin brands.

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