Max & Erma’s shuts 13 units

max ermas sign

The parent company of Max & Erma’s yesterday closed 13 units of the casual dining chain as part of what it calls a streamlining.

All of the restaurants were “underperforming,” American Blue Ribbon Holdings said in a statement. The holding company, which also operates the O’Charley’s and Ninety Nine casual chains, said it remains committed to Max & Erma’s and will disclose the next steps in a revitalization plan for the brand next week.

ABRH also owns the Village Inn and Bakers Square family restaurant brands.

The company said it dispatched a senior executive to each of the underperforming Max & Erma’s restaurants to alert the staffs of the closings. “We felt that the best way to handle this news was to deliver the news in person,” it said in its statement.

Every team member was given a severance agreement, ABRH added. Unused food was donated to local charities.

The closed units were located in Michigan, Ohio and Indiana.

Max & Erma’s had about 80 restaurants at the time that ABRH bought it in 2008 for $10.8 million. The chain’s website lists 51 stores currently in operation.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Restaurants are worried about the Sysco-Restaurant Depot deal. Should they be?

Independent operators were shaken when the broadline distributor announced a $29 billion acquisition of the cash-and-carry operation. But some say the deal could have some real benefits.

Financing

How will McDonald’s affect the beverage market?

The Bottom Line: The fast-food giant begins its big push into the fast-growing drinks business starting next month. The impact may not be what you think it will be.

Marketing

Chili’s tries to catch lightning in a bottle again with chicken sandwich campaign

Marketing Bites: Like it did with its Big QP burger launch last year, the casual-dining chain is once again going after fast food’s value perception.

Trending

More from our partners