McDonald's begins pay-ahead tests

mcdonalds play place exterior

McDonald’s began tests today of its order-and-pay-ahead system in preparation of a rollout by the end of year.

The technology enables customers to enter an order and relay payment via a phone app. The system detects when the patron arrives at a restaurant, confirms the order should be cooked starting at that moment, and then asks how the guest wants to collect the meal. The order can be provided at the counter, via the drive-thru or through curbside delivery.

The setup is expected to cut service times and provide customers with more options.

The test began in 29 stores in Salinas and Monterrey, Calif., and will expand to 51 more stores in Spokane, Wash., next week, according to media reports.
 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners