Tech Check: Restaurants clearly want to make their digital customers feel seen, judging by conversations at the Restaurant Leadership Conference this week. It’s what consumers say they want, too, but will it work?

America’s first breastaurant chain started as a joke and then became a juggernaut. Now, forced into bankruptcy by debt, inflation and some questionable decisions, it is hoping for a second chance, back where it all began.

The Bottom Line: Restaurant chains like &pizza and MOD Pizza continue to turn to franchising to reinvigorate growth or save dying concepts. But there are huge disadvantages when consumers are cutting back.