Operations

Dickey’s adds subscription meal boxes

The fast-casual chain’s At Home offering includes monthly boxes in three different sizes, ranging from about $100 to $280.
Dickey's At Home
Photo courtesy of Dickey's BBQ

Dickey’s Barbecue Pit is launching meal subscription delivery boxes featuring proteins, sides and desserts, the fast-casual chain announced Wednesday.

Dickey’s At Home meal subscription boxes currently come in three sizes, from the Chef’s Special Box with two proteins, two sides and four desserts for $99.99 to the Dickey’s Value Box with 10 proteins, four sides and 12 desserts for $280.

Items included in the Chef’s Special box are chosen by Dickey’s. Consumers can select options for the other boxes including protein choices like beef, chicken or pork; sides including creamed spinach or scalloped potatoes; and desserts such as chocolate lava cake, carrot cake and cheesecake.

Dickey’s also sells its barbecue sauce, spice rubs and other items online.

“Dickey’s At Home was born out of the desire to help give families the same quality but with the convenience of cooking at home,” CEO Laura Rea Dickey said in a statement. “We know life gets crazy. Dickey’s At Home’s meal service is an easy solution for busy families. We bring restaurant-quality food to your kitchen so you can enjoy more quality time with friends and family.”

A few restaurants have rolled out subscription programs in recent months. And a study released late last month found that more than half of New York City restaurants would be interested in a restaurant subscription service.

Buffalo Wild Wings debuted a subscription program at the beginning of football season, offering a limited number of customers $99 passes for 10 boneless or regular chicken wings per week during the NFL calendar.

In February, Panera Bread added a monthly coffee subscription program. For $8.99 a month, consumers can have access to nearly unlimited hot coffee, iced coffee or hot tea in any size cup. Company executives said the program has boosted guest frequency as well as check averages.

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