Restaurant servers and cashiers may soon be handling an unfamiliar version of an old standby when customers close out their tabs. Mastercard is switching to a new credit card design that features just the company’s logo, not its name.
The intersecting red and yellow circles will also be the lone identifier used on materials alerting customers that an establishment accepts Mastercard for payment.
The new design reflects the public’s increasing reliance on digital payments and its familiarity with emojis and other uses of a symbol in place of words, Mastercard said in announcing the change. It revealed the new design at the Consumer Technology Association’s CES Show in Las Vegas.
It asserted that 80% of consumers recognize the logo as a trademark of Mastercard.