Restaurant Business Exclusive Content
Food
Potbelly expands core menu without overcomplicating things
Behind the Menu: Four new sauces, two sandwiches and two toppings provide more choice and encourage customization without burdening operations.
Financing
Crumbl does business lunches, body wash and Jimmy Fallon
The Bottom Line: Coming off some of the first real sales challenges in its seven-year history, Crumbl is wrapping up a 2024 full of aggressive marketing, including a rebrand, television appearances and even branded soap.
Technology
How third-party delivery became indispensable
Tech Check: Thanks to lower prices and a growing list of features, DoorDash and Uber Eats are becoming hard for customers to quit. That has made them an inevitability for restaurants.