As COVID-19 restrictions loosen and restaurant life goes back to some semblance of normalcy, some operators might be considering what to do with any outdoor dining setups they implemented during the pandemic. While there may be some inclination to shutter any makeshift patio space, the truth is many consumers will still feel more comfortable dining outdoors rather than inside—and beyond comfort, the opportunity to dine outside is perfect for creating a fun setting for group gatherings. Check out these ways to increase the appeal of outdoor dining in a post-pandemic world.
Manage climate control where possible
One of the reasons why some guests might choose to dine indoors instead of out is because of heat or sun. During the summertime when temperatures soar and the sun can lead to sunburn in mere minutes, outdoor dining might not be ideal for some diners. But operators can head this off by ensuring there are fans and umbrellas on patios to keep air moving and to keep sun off of diners’ skin as much as possible. Operators can opt for branded umbrellas, too—this can help create a more upscale-feeling experience for guests.
Introduce seasonal specials
Speaking of summertime, introducing summertime specials, like LTOs of grilled dishes, ice cream creations and more—foods that are reminiscent of a backyard barbecue, for instance—can help increase the likelihood of consumers visiting an outdoor space. After all, if the outdoor space feels like a party, guests may be more likely to indulge in desserts or additional rounds of cocktails.
Operators may even offer outdoor-only options—slushie drinks with a machine set up on the patio for example—or promotions perfect for families who choose outdoor seating, such as a free snow-cone for the kids. All in all, making the experience more fun for guests can transform the space into a must-visit spot.
Create a sports fan-friendly space
Finally, operators can use their existing patio space to cater to sports fans. While some guests may be ready and willing to get back to restaurant dining, some may not be quite ready to head back to sports stadiums, and that’s where outdoor dining comes in. Operators can set up big-screen TVs and host sports games with the help of DIRECTV for BUSINESS. Create a stadium bleachers-esque atmosphere with drink and food specials, and make sure to promote the availability of sports programming. Getting a group of friends together to watch their favorite team is what many consumers have been looking forward to this past year, and by making the atmosphere at restaurants more like the scene at a professional sports stadium, operators can entice diners back with ease. Operators can also consider setting up a tailgating space instead of strictly outdoor-dining space on the patio; instead of paying for drinks and food a la carte, groups can reserve a spot and enjoy food and drink packages designed to feed the whole table for a few hours—perfect for parties or a playoffs game.
One thing is for sure when considering how to encourage diners back onto patios and outdoor dining settings—safety will still be at the forefront of their minds. Be mindful of overbooking outdoor spaces, and reassure guests that all appropriate safety protocols are being followed.
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This post is sponsored by DIRECTV for BUSINESS℠ National Accounts