From the McRib to the Pumpkin Spice Latte, limited-time offers spell big business for restaurants. In fact, there’s been a 64% increase in Top 500 LTO launches in the last five years, according to Technomic’s 2019 presentation, Using Consumer Data in LTO Development.
But choosing what to offer and executing it properly can be tricky. One way to make it easier, though, is to consider your restaurant’s competitive positioning. By focusing on what customers are looking for when they come in, operators can drill down and pinpoint the type of LTO that will do best on their menus. Take this quiz to find out which type of LTO you should menu next.
This post is sponsored by Butterball Foodservice