While incorporating new design features into its more traditional fast-casual restaurants, Velvet Taco is also planning to give a takeout-only outlet a try.
The 18-unit chain plans to convert a former Dairy Queen unit in Charlotte, N.C., into an 800-square-foot restaurant that offers exclusively take-out and delivery service. It will not have seats, according to CEO Clay Dover.
“You’ll notice some similarities” to the Velvet Tacos that are being developed with such features as a two-sided kitchen production line and a reliance on digital ordering, Dover added.
The move into an off-premise-only format comes as the chain is about to embark on a study to see what white space is available in the nationwide market for further development of the brand, he revealed.