facebook pixal

Waffle House to donate sales to victims of mass shooting

The quick-service chain is also planning a permanent memorial at the unit where the shooting occurred.

Waffle House garnered headlines in recent days after a shooter killed four people and wounded several others at one of the chain’s stores.

The company reopened its store in Antioch, Tenn., this week, four days after the mass shooting, and officials say they’ll donate all of that unit’s sales for the next month to victims’ families.

"Our associates are here (and) they are wanting to get back to work," Pat Warner, Waffle House director of external affairs, told USA Today. "It's part of the healing process for them to open back up. To do our part, for the first 30 days 100 percent of the sales from this restaurant will go to the victims' families, both of those (who are) deceased and (those who are) in the hospital."

The quick-service chain also plans to erect a permanent memorial outside the building.

Employees wore small orange ribbons upon their return to work. Waffle House brought in counselors to the Antioch location, and employees who chose not to come back to work when the unit reopened on Wednesday are receiving financial help from the chain, according to the USA Today report.

Want breaking news at your fingertips?

Get today’s need-to-know restaurant industry intelligence. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand.


More from our partners