Half-hearted
In case you missed this week’s editions of the networks’ morning shows, a host of talk shows, Fox News, Time magazine and even London’s Daily Mail, here’s a tip for helping peace prevail: Do not direct any trash talk at that seemingly innocent little redhead in pigtails. Wendy, it seems, has more sass to her than most mascots can boast.
In one of the more memorable sign battles of recent times, a Wendy’s restaurant has been waging a tongue-in-cheek battle of wits with a cafe across the street, Pure Water Ice and Tea Co. Chops on each other’s hospitality led to slightly more vituperative quips on the neighbors’ exterior street signs. Now it’s to the point where Pure Water has declared Wendy a “redhead with no soul.”
The Wendy’s has thrown such jabs as announcing, “Wendy’s parking only. Violators will be served Purewater.”
Accounts differ as to whether the battle of wits will continue. But the publicity is clearly far from over.