Intelligent menu engineering: How to get started and where to focus
Let’s face it; everyone in the restaurant industry is looking for a leg up on the competition and trying to maximize profits. Business Intelligence (BI) and Analytics tools show that restaurant chains are pushing the envelope by assembling an optimized menu mix using a back office technique called Menu Engineering.
Menu marketing that boosts sales
The menu: It’s one of the first things customers see when they walk through a restaurant’s doors. And since it’s typically the first place consumers look for information about a restaurant’s brand, a menu can be a robust marketing tool for savvy operators.
Most restaurant operators are looking long and hard at flavor profiles and calorie counts in this age of menu labeling. Posting the calories of restaurant menu items has been the law in parts of the country for several years, and before long, it will be required nationwide for chains with 20 or more units.