PMA Offers Webinars on Asian and Hispanic Purchasing Habits

"Consumption: Learn from the Asian Consumer Experts," to be held April 18 from 1-2:30 P.M., will feature consumer expert, Saul Gitlin of Kang & Lee Advertising, currently ranked by Advertising Age as the top Asian multicultural agency. Gitlin will present competitive marketing and merchandising insights into this consumer group that represents an estimated $129 billion in buying power.

"Consumption: Learn from the Hispanic Consumer Experts," to be held April 20 from 1 - 2:30 P.M., will feature Santiago Ogradon Cortes, account director for a leading Hispanic Marketing and Advertising firm and expert on merchandising and marketing to Hispanic consumers.

Each 90-minute webinar includes the opportunity for participants to ask questions of the experts. Webinars are open to members and non-members and allow for an unlimited number of participants within each participating company at no additional cost.

For registration and pricing information, contact PMA's Solution Center at 1-301-738-7100 or www.pma.com.


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