Priceline is snapping up restaurant-reservation platform OpenTable for $2.6 billion in cash, expanding the traditionally travel-only booking site’s services.
Priceline will pay $103 a share for the company, a 45% premium to OpenTable’s $71.13 closing price Thursday, the company announced Friday. The deal should be completed in the third quarter.
“They provide us with a natural extension into restaurant marketing services and a wonderful and highly-valued booking experience,” said Darren Huston, CEO of the Priceline Group.
Read the Full ArticleMembers help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.