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Alicia Kelso

Executive editor, Nation's Retaurant News

Articles by
Alicia Kelso

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Marketing

KFC unveils its ‘next chapter,’ focused on menu innovation, modernized restaurants, refreshed branding

The updated positioning will begin in the United Kingdom and Ireland before expanding across Australia and the U.S., followed by the rest of the global system.

Workforce

Why the Michigan State School of Hospitality broadened its curriculum

The program, which marks its 100th anniversary next year, has placed a bigger emphasis on business topics like real estate.

Consumer Trends

Casey’s is likely stealing share from Pizza Hut

The convenience store giant touts itself as the fifth-largest pizza chain in the country, and it continues to grow at a swift clip.

Marketing

What a 1980s Star Wars glass reveals about today's restaurant marketing playbook

Marketing Bites: Burger King is credited with creating the first movie tie-in in the late 1970s. Now such promotions seem to be everywhere.

Operations

KFC plans to test a new prototype called Open House

The restaurant will open later this summer in McKinney, Texas, and will include table service and a drive-thru.

Marketing

How KFC U.S. is using value, nostalgia and honesty to mount its comeback

President Catherine Tan-Gillespie’s turnaround plan for the fast-food chicken chain is focused on product, promotion, place and price.

Consumer Trends

Consumers continue to prioritize restaurant spending amid a tough backdrop

New research from the National Restaurant Association shows that 56% of consumers have spent their discretionary money at a restaurant recently, versus less than 25% who did the same for apparel, entertainment or electronics.

Small Plates Appetizer Partnered Content Series

Restaurants turn to towers and sauce flights

More restaurant chains are experimenting with these offerings to bolster the customer experience.

Marketing

Restaurant chains kick off a World Cup marketing barrage

Marketing Bites: Total consumer spending related to watching this year’s tournament is expected to reach $7.5 billion, with restaurants identified as a major beneficiary.

Marketing

Restaurant chains are turning their attention to families

Brand marketers are using engaging and interactive experiences to lure more families to their restaurants and build long-term affinity.

Leadership

No plan, just purpose: Tracy Skeans reflects on 25 years at Yum Brands

The longtime executive is retiring after helping to steer the company through a spinoff, a transition to an asset-light model, the pandemic and a cultural transformation.

Marketing

Inside Chipotle's strategy to stay ahead in the loyalty 'arms race'

Chief Strategy and Technology Officer Curt Garner said the industry is entering ‘loyalty 4.0,’ focused on unlocking conversations with customers.

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