Heather Lalley

Managing editor

Articles by
Heather Lalley

Page 120
Operations

What’s the ‘secret’ behind Shake Shack’s growth strategy?

The brand has “infinite scale,” according to its CEO, but there’s one thing holding back its growth.

Marketing

Buffalo Wild Wings pushes on-premise traffic in new March Madness campaign

The casual chain’s ad play, the first with its new creative agency, includes custom-built stools for NCAA basketball fans who’ve recently had vasectomies.

The restaurant operator, still eyeing a possible sale, saw same-store sales growth of just 0.1% in Q4.

The chicken chain’s stock fell more than 16% Friday on the news.

Restaurant marketing experts detail why it's necessary to create a brand toolkit and how to craft one.

The chain’s first loyalty program lets diners donate their rewards to help fight childhood hunger.

Bojangles’, Church’s Chicken and Smoothie King are shaking up their marketing departments.

The famed chef-restaurateur is being bought out of the Batali & Bastianich Hospitality Group a year after sexual-harassment claims against him became public, according to a media report.

But sales at franchised locations continue to slump as the barbecue chain seeks to boost its off-premise operations.

The new Cloud Macchiato uses powdered egg whites and whipped cold milk foam to create a fluffy topping.

After more than three decades, the casual-dining concept is getting smarter—but doubling down on its saucy roots.

Glenn Cybulski will serve as president and chief culinary officer for the quick-service chain.

  • Page 120