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Jackson Lewis

Editor

Articles by
Jackson Lewis

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Marketing

Capitalizing on Friendsgiving

The made-up holiday offers an opportunity to serve the Thanksgiving crowd before their traditional turkey dinner. Here's how seven restaurant operations are capitalizing on the opportunity.

Marketing

Bringing social media in-house

Every marketing team strives for success on social media, but the definition of social success is a moving target. So sometimes that means rethinking the team, in kind.

Marketing

9 ways restaurants are giving vets a break

Veterans Day provides an opportunity to than the nation's service men and women—and maybe snag some traffic in the process.

8 chains aiming at voters on Election Day

Operators are looking to cash in on the chatter surrounding this year’s presidential race.

QSR cult favorites talk trash in mutual promo

Two iconic hot dog stands are catching some of the buzz over this year’s baseball playoffs by waging a snarky Twitter battle over whose city has the better team—and taste in dogs.

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