Joan M. Lang
Articles byPage 2
Joan M. Lang
What Taco Bell learned from the biggest new product launch of the year
What’s it like to be involved in the biggest new product introduction of the year, the menu item that helped bring your company into the next era? “The journey has been unbelievable, and consumer excitement about it has been absolutely overwhelming,” says Stephanie Perdue, director of brand marketing for Taco Bell Corp., who oversaw the company’s new Doritos Locos Taco. “This has been a real passion project for everyone.”
You can’t learn everything in culinary school. Or business school. Some lessons you’ve just got to learn on the job. With that in mind we set out to gather a little collected wisdom from the industry on how to do some of the more obscure tasks an operator might face. Challenges abound out there. Hopefully this will help get you through a few of them.
Named president and COO in 2008 of the submarine sandwich company her father, Bill Specht, co-founded in 1972, Christine Specht has successfully walked the fine line between preserving the heritage of the brand and updating it for growth. Though she never planned to go into the family business, she came to Cousins in 2001 to run the human resources department and loved it.