Jonathan Maze
Editor-in-Chief
Articles by
Jonathan Maze
Page 194Marketing
McDonald’s wants to raise its marketing game
The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers.
Financing
Wendy’s is taking breakfast share, but not from McDonald’s
The burger chain has seen a sustained level of sales in the morning, likely at the expense of Taco Bell and Burger King, says RB’s The Bottom Line.