Jonathan Maze


Articles by
Jonathan Maze

Page 6

Social media giveth and social media taketh away

The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.


Check out the 2024 Technomic Top 500 ranking of the largest restaurant chains

From the editor: This year’s ranking of the largest U.S. restaurant chains by system sales reveals winners and losers and a few warning signs. Here’s an early look at RB’s coverage of the report.

The Bottom Line: Bankruptcy filings, closures, strategic alternatives and a sudden value messaging all suggest the industry is in a tough spot. But many brands are still thriving.

The fast-casual taco chain, which declared bankruptcy in 2020, cited the state’s operating environment for the restaurant closures.

The pizza giant believes it has good products. It just needs to do a better job of telling customers about it. The company is also promising a lot more menu innovation.

Rather than try to cater to everybody, quick-service restaurant chains are increasingly specializing based on menu and service style. The result is a crop of innovative chains serving drive-thru salads or just chicken fingers.

A Deeper Dive: Here is the transcript for the May 29 podcast with the chief executive of the drive-thru coffee chain, who talks real estate, boba and other topics.

The owner of two fast-casual chains cited its liquidity challenges as it replaced its chairman, gave top executives incentives to stick around and sought assistance from its lenders.

The Bottom Line: The fast-food giant took the extraordinary step of publicizing average prices this week. It was speaking to its less-frequent customers, who are a lot less likely to say the chain is a good value.

Pay for CEOs at publicly traded restaurants took off last year, but remains lower than average among public companies, even as tenure for the position remains volatile.

The Bottom Line: Wingstop (again) and Texas Roadhouse (also again) were among the big winners last quarter, while the fast-food value proposition is among the losers.

Seeking to combat what it calls "inaccurate" information, the company issued a rare comment featuring the average cost of a Big Mac and other menu items. And no, prices have not doubled since 2019.

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