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Jonathan Maze

Editor-in-Chief

Articles by
Jonathan Maze

Page 7
Marketing

Burger King is giving out cryptocurrency to loyalty members

The burger chain will give out mostly dogecoin, but some etherium or even bitcoin, to BK Royal Perks members who spend $5 or more.

Financing

Big chain executives express confidence in the face of labor challenges

The chief executives of McDonald’s, Yum Brands, Starbucks and others all said they have big advantages amid a historic shortage of workers. They might be right, says RB’s The Bottom Line.

Restaurant Business will start publishing the weekly politics-focused show from the public affairs firm Align Public Strategies. The first episode: On In-N-Out’s vaccination pushback.

The burger chain went takeout only at five locations in Contra Costa County in California over diner vaccine requirements.

The Nintendo of America executive will lead marketing for the chicken chain.

The company says the wage increases it is planning to make next year will hurt margins. But executives say the investments are important as it expects customer count to return.

MyMcDonald’s Rewards is already one of the industry’s biggest programs as the company takes steps to know more of its customers.

The owner of Taco Bell, Pizza Hut and KFC now gets 40% of its sales through digital channels even as dine-in business has returned.

The owner of KFC, Taco Bell, Pizza Hut and Habit accelerated development in the third quarter and said it has a shot at breaking an industry record for new openings this year.

Baristas with at least two years of experience will get a raise in January as the chain pushes pay higher and vows more training and referral bonuses.

The burger giant says it draws more traffic to third-party apps and should pay a lower rate as a result.

Chirayu Patel, whose practices were subject of a New York Times investigation, told operators last week that he will no longer be in that role.

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