Articles byPage 6
3 ways restaurants are courting Hispanic customers now
Restaurants’ latest outreach efforts take a more nuanced approach to reaching Latino consumers.
Screen time: TVs bring in the bucks
With the Super Bowl right around the corner, it pays off to have a blockbuster A/V system. See how a high-tech remodel has helped Hooters become a destination for sports lovers.
The research says that about half of Americans make resolutions—and by now, a quarter of us already have abandoned them. But I’m holding out hope for this list of to-dos to help me make a better restaurant-goer in the coming year. And I’m sharing them here not only to keep me honest, but also in hope that other consumers will join me.
To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.