Editor at Large
Articles byPage 207
The Social Media 50
In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.
How to build a do-it-yourself resource for franchisees
Restaurant franchisors know the internet can be an effective local-store marketing tool. But how do they extend the capabilities to franchisees without surrendering a dangerous degree of control?
The management of BJ’s Restaurants often uses descriptors like “premium” and “polished” to peg the casual-dining echelon it’s claimed as a niche. Now the co-founders of the high-flying brand are giving a similar upscale nudge to their new entrant in the fast-casual market, a spec-your-own concept called Stacked.