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Robert Irvine warns FSTEC, Automate or die
Chef and TV star Robert Irvine had a blunt message for restaurateurs attending the FSTEC conference: Embrace technology or risk flat-lining like one of the wrecks he tries to revive on his hit show, “Restaurant: Impossible.”
FS TEC asks, Who is this cool new tech dude?
Yesterday’s technology geek is today’s hottie of the senior management staff, a result of the prominent new role IT specialists are playing in restaurant headquarters today.
People of a certain vintage tend to harbor special appreciation for star performers of an advanced age. I, of course, wouldn’t know about that, but I bet the coots in your business are all but jumping out of their spats after seeing the Methuselah of restaurant marketing make another comeback. Yes, McDonald’s Monopoly sweepstakes has been re-introduced this week for its 26st annual appearance.